Advertising, Sales & Marketing

Domar Advertising, Sales and Marketing search practise, led by Don Martinez has been an interracial part of Domar’s Practice. Major USA and international companies seeking to attract “Hispanic and Multicultural talent have trusted Don Martinez to help implement an effective search strategy to attract the very best for their organisation. As a former corporate recruiter for one of America’s most creative organisations in the world Don Martinez has assisted companies such as Microsoft, Walt Disney, MGM, Sony, Paramount Fox, and many others identify critical visionary and talented professionals to help shape the vision and face of their organisations.

We know the demand for Hispanic and Multicultural talent is an area where most companies face a challenge when it comes to identifying the very best talent. Gaining the needs and understanding of Hispanic and multicultural professionals, companies need to know what things are most important to the growth for each professional individual as they look forward to move their career to the next level.

Hispanics and Minorities talent will be instrumental in the 21st century workforce and for this reason companies seek a company that can help guide them on how to best recruit great diversity talent.Domar embarked with Diversity in mind from its conception, with years of experience under our belt combined with an exceptional research department we make it our goal to know who our Hispanic and Multicultural player are.

Our regions research team stared out by understanding the landscape within the United States with market research of talent from Los Angeles, Texas, Chicago, Atlanta, New York and Florida.

According to BusinessWeek, 41.3 million U.S. Hispanics now comprise 14 percent of the population and are the fastest growing segment.

• The Hispanic segment of the workforce is the youngest, with 50% under age 35

• The U.S. Census Bureau projects the U.S. Hispanic population to reach 102 million by 2050 and constitute 24% of the nation’s population

• Hispanics now spend $700 billion annually and will spend $1 trillion by 2010 according to Hispan Telligence, the research arm of Hispanic Business Magazine

Active searches we have conducted for our clients:

• Chief Marketing Officer

• Vice President/Director of Marketing

• Brand/Product Management

• Vice President Hispanic and Multicultural Markets

• Trade Promotion/Customer-Account specific Marketing

• Consumer/Sales/Market research/Strategic Planning

• Sales Management/Operations

• Advertising

• Public Relations/Communications

• Loyalty-Direct Marketing/Database/CRM

• Data Base Marketing

• Digital Marketing